MerchantAdvantage and ARTS

MerchantAdvantage is honored to be one of the first adopters and promoters of the Association for Retail and Technology Standards (“ARTS”) in the world of
e-commerce. We invite you to also adopt this important standard to take full advantage of the online retail marketplace, which saw a 25% year over year increase from 2005.

We believe that the ARTS standard, introduced by the National Retail Federation (“NRF”) in coordination with Shop.org, is essential for helping all businesses, large and small, better market their product catalog in the ever growing online retail marketplace, by streamlining what has become a tedious, time consuming, and costly task.

MerchantAdvantage is an e-commerce solutions company that provides cost-effective tools to small to mid-sized businesses. These tools allow all businesses to feed their data to any Comparison Shopping Engine (“CSE”) and better manage their marketing efforts across all channel feeds. Please visit us at www.MerchantAdvantage.com

By working closely with ARTS, NRF, and Shop.org, we will help you reduce the estimated 35% error rate of product feeds, thereby providing you, the merchant, more time to focus on selecting the right products through improved click cost information and analysis of your channel feeds. We encourage you to review the new CSE standard at http://www.nrf-arts.org/cse/cse.htm.

The rapid adoption of this new standard will:

• Enhance XML formatted data which contains several new market focused categories,
• Allow merchants to complete data feeds quickly and accurately,
• Lower costs associated with data feeds, trouble shooting, and accuracy,
• Reduce processing aggravation significantly,
• Provide maximum flexibility and understanding across all IT platforms,
• Work well in the new Service Oriented Architecture (SOA) schema.

After you have reviewed the standard please call us at MerchantAdvantage at 800.550.9466. We will be happy to assist you in working with the standard. On this call, we will also open your world to other tool based products that allow you to send, market, and analyze your data feeds to any channel or CSE, regardless if they accept the new ARTS standard or not.

MerchantAdvantage offers you the opportunity to streamline your online marketing efforts at a price that any merchant can afford. We are the champion of small to mid-sized businesses and look forward to helping you grow your business intelligently and affordably.