Sounds complicated, but using Analytics Driven Automation is very easy.
Easily set up your customized business rules to manage all of your channels – and take charge of your online business on your terms.
This enhanced MerchantAdvantage tool allows analytics applications and processes to communicate and automate the product catalog data feeds based on product performance data. Customize to easily push, pull or update your product mix and better manage your profits. Make it work for you by setting your own rules to control click count, click cost, profit and loss, daily revenue, click/purchase ratio, return on ad spend (ROAS), loss thresholds and more.
A Typical Business Rule to Avoid Click Cost Over-runs
You don’t want to spend more than $25 in click cost at Shopzilla on any of your products and terminate any product that doesn’t sell within a 30-day period. Without Analytics Driven Automation, you must constantly monitor your product performance data, make decisions and take actions – in this case, remove your product from Shopzilla before click cost losses increase beyond your $25 limit.
How Analytics Driven Automation Saves Your Bacon
Because you set a business rule, one of your products is removed from Shopzilla on day 7 when the click cost hits $25 and none have sold. That was the day you were on family vacation, not in your home office managing your product feeds. You gained confidence when you received a confirmation email notifying you the product was removed from Shopzilla, per your rules, immediately. Later that month, another product was automatically removed when clicks hit the $25 limit yet no sales of that product had occurred.