- Search Engine Marketing for Retailers – Market Products NOT Pages (Note – SEM traditionally refers to marketing PAGES, not products!)
- Automatically create AdGroups and Ads, including Ad Copy, based on Selected Product information
- Automatically create or disable AdGroups and Ads based on business rules
- Use KeywordControlsm Generation Wizard to help research and select top search phrases at Google
- View Google Adgroup, ad and keyword statistics directly within the application including Impressions, Clicks, Cost, Quality, Average, Page Rank and more
- Use Chanalyticssm to view product feed and keyword campaign statistics side by side
- Bring all existing Google Campaigns into the application for a single point of management
- Manage Google My Client Center (MCC) and multiple Google accounts from one application; the application also supports – standard Google functionality (available through the Google interface, today)
- Campaigns brought online immediately and indefinitely, or within a date range
- Daily or monthly budget restrictions
- Standard or aggressive delivery methods (Ad scheduling coming soon)
- Set Maximum PPC Rates
- Exact, broad or phrase keyword matches
- Negative keyword matches
What is KeywordControlsm?
KeywordControlsm, MerchantAdvantage’s latest extension of our leading eCommerce platform suite, allows Retailers and Agencies to automatically create and manage product centric keywords down to the SKU level. The seamless integration with ChannelManagement, Chanalyticssm, and search provider interfaces allows merchants to utilize the same product feed data maintained in the ChannelManagement platform.
MerchantAdvantage’s KeywordControlsm empowers retailers to control finite elements of SEM campaigns related to specific products while providing the scalability to generate and distribute unlimited AdGroups and Ads (actual distribution capacity may be search provider constrained) across leading search engines, starting with Google.
Because MerchantAdvantage is a leader in product data management, you can be assured of accurate and up to date information for creating and distributing the most effective Ads. Other technologies utilizing “crawlers” cannot compare to our direct input approach.
KeywordControlsm creates Ads that direct customers to land on your regular product display and purchase page – just like a comparison shopping site would.
Bids can be controlled by and management can occur at multiple levels. Campaigns can be created based on any of the following combinations:
- Product Category
- Product Price
- User Defined Fields
- Product Manufacturer
- Product Inventory
- Product SKU
- Description
Budgets can be set by campaign and merchants can dynamically raise and lower AdGroup bids and max pay-per-click amounts based on multiple criteria:
- Current Inventory levels
- Purchase & Click Cost performance results from PPC Shopping Sites (utilizing Chanalyticssm)
- Purchase results from Free Shopping Sites (utilizing Chanalyticssm)
KeywordControlsm puts Merchants in charge of constantly changing product catalogs and inventory levels while automating new advertising and promotion strategies by leveraging the most scalable data management platform with the latest innovation in Ad Word generation.
Whether you have millions of SKUs or thousands of AdWords, KeywordControlsm by MerchantAdvantage is your eCommerce platform answer.
To learn how KeywordControlsm can help you grow and transform your business call 305.895.9466 or click here to schedule a no obligation live demonstration.