At MerchantAdvantage, servicing our clients is priority one. Below are some of the most frequently asked questions we receive from prospects and clients. If your question isn’t listed below, please contact us!
Yes, we have a fully functioning web-based interface that can be used on any Apple device. As long as you have a web browser, you can set up, configure and make changes to any of your marketing channels.
There is no charge for any of our support. Professional licenses even have first line phone support included at no charge. Lite licenses are limited to email and online trouble tickets for first line support.
MerchantAdvantage is a marketing software platform with a self-service tool. This means that our merchants are responsible for creating accounts with the marketing channels, funding them, and managing them. In the event that you are looking for full management, we have a full list of Agency Partners that utilize our tool and manage all aspects of your marketing.
You should regularly log in to your marketing channel accounts to make sure accounts are funded and that the feed you are sending has no errors. Your Account Manager can help with this process.
A CSE refers to Comparison Shopping Engine. Also known as a shopping comparison site or price engine, these allow individuals to shop for products on the internet and identify the retailers carrying the products they are searching for. These sites do not sell products directly but source products from retailers who market their inventory to these specific types of websites. Examples include:
- Google Product Search
- MerchantAdvantage works with 200+ Global CSEs.
A product feed is a file containing your product information. This includes, but is not limited to:
- product name
- product code
- product url
- image url
- sale price
and any number of other definitive pieces of information which better allow for your products to be found and better listed on various marketing channels.
Here are a few reasons:
We’ve been doing this the longest – 10 years and counting!
You can work with 100s of shopping destination sites, specialized comparison shopping engines, and marketplaces from one dashboard of aggregated data.
You can customize, optimize, submit, adjust, monitor, and analyze product data feeds to any third-party partner.
You have access to senior managers at the leading marketing channels and have your own account manager who is available to you live to help co-manage your channel marketing efforts.
You only pay a flat-fee based on usage with no revenue share, no set up fees, no transaction fees, or no listing fees from MerchantAdvantage.
You increase ROI with a scalable, marketing platform that supports unlimited SKUs and storefronts.
Internet Retailer 500 companies trust and use MerchantAdvantage solutions for their marketing data feed needs, and so should you.
MerchantAdvantage has 100s of the major channels pre-configured within our system; therefore, there is no work necessary for you. In the event you find a new channel or you want to feed back to yourself, you can map anything you want in our system – you have full flexibility.
Importing products into Channel Management is typically automated, so all product information would be updated as often as you schedule the imports. If the structure of the files changes often, your account manager works with you to re-map/update fields within the Channel Management application.
Yes! Channel Management was created to use as a tool to help make managing marketing for an online store easier. Call us – we are more than happy to explore new opportunities with you.
With a Pro license, a merchant can have an unlimited number of feeds to an unlimited number of marketing channels. There is no extra cost related to the number of feeds sent or supported marketing channels. Our Lite License supports 3 non-marketplace marketing feeds.
You can always add new feeds, and there is no limit to the number of channels to which you can feed instantly using Channel Management . MerchantAdvantage supports 200+ global marketing channels and does not believe clients should be limited to where they can send their products and potentially increase their revenues. Some MerchantAdvantage clients feed to 50+ marketing channels worldwide!
With Channel Management, feeds are customized and updated on the fly. This allows you to customize the products you feed and conversions of any content can be adjusted easily pertaining specifically to that marketing channel or across multiple marketing channels. Thus, the content and product selection for each channel can be unique and pre-programmed into automated business rules within the Channel Management system.
Yes you can. Channel Management comes with all of the tools necessary for viewing and updating product data. However, the Channel Management application is not generally used as a data entry tool; most content conversion is created using the provided automation tools.
Yes, and at no extra cost.
There are a number of ways to import your product data into the database. Channel Management accepts most data file types including:
- comma separated
- excel spreadsheets
- (.csv, .xls, .txt or .xml)
With some storefront providers, MerchantAdvantage accesses data using a provided API. Your account manager is available to work with you every step of the way.
MerchantAdvantage servers are hosted at a hurricane Class 5 rated data center, with multiple fiber loops, and over 8 backbone carriers connecting us to the internet. Other than system maintenance, users should expect 99.99% uptime.
That would depend on which site, if this is the merchant’s first feed, and how clean and the cleanliness of your product information. As a ballpark answer, it is typical to see your products within 24-48 hours, even on a first upload. But it has taken as long as 4-5 days in some isolated cases. Also note that on some CSE sites, the sign up and ftp process requires the merchant to go through many phases. So, our quoted timelines would assume that all phases are completed with those CSEs.
Typically, the catalog file comes from the merchant’s shopping cart. Some shopping carts have a great deal more features relating to product exporting than others, and the merchant should refer to their shopping cart capabilities for further details – and if you don’t know, we most likely do and can tell you what’s possible and needed for best performance. However, Channel Management can import from a great variety of formats, and it is completely configurable. It is not uncommon for Channel Management to import from spreadsheets, XML files and csv exports. In many cases, Channel Management will actually communicate directly with your shopping cart in an automated fashion, requiring only the initial configuration to be done by the merchant.
The installation of Channel Management can be set up so there is no down time. For the installation, with your company’s assistance, you should verify your products are correctly imported and then the feeds being exported to the comparison engines are configured to replicate your current feed format (which may be different than the default format issued by the comparison engine). This can be done very quickly. It all depends on your data and channels being used. However, once the system is set up and verified, you could switch off your current feeding method and switch to Channel Management to attain zero downtime.
The Lite License of Channel Management is $295 per month with no commitment. Channel Management Professional starts at a $695 monthly charge for usage and maintenance, which includes Chanalytics. Final pricing is based on data usage. You only pay a fee based on data usage with no revenue share, no set up fees, no transaction fees and no listing fees from MerchantAdvantage. You increase ROI with a scalable, marketing platform that supports unlimited SKUs, storefronts and marketing channels. This also includes your own account manager, who works with you live. Call 305.895.9466 for more information.
Yes. Channel Management can automatically feed selected products up to many marketing-based sites such as Amazon, Buy.com, Google, Bing, and Shopzilla to name just a few, which helps increase sales. All clients have their own account manager who is available to help.
Absolutely! The Professional License of Channel Management supports an unlimited number of online storefronts, even if each storefront is on a different platform. All of your storefronts can be managed from one account. The Lite license supports one (1) storefront.