Downloading: 3 Approaches to Successful Comparison Shopping Engine (CSE) Statistical Analysis

MerchantAdvantage CEO Michael Lambert will illustrate best practices for statistical tracking through CSEs in this 30 minute complimentary Webinar. This brief look at CSE performance tracking will:

• Point out the level of tracking detail necessary to aid in "Go vs No Go" marketing decisions.
• Explain closed looped tracking, and why this level of control is necessary.
• Discuss how some performance tracking mechanisms could cause negative marketing effects.