Downloading: Google Shopping Changes - Timeline

Google Shopping Changes Announced - Important Timeline Information

Most merchants have already heard the Google announcement that they will be phasing out the 'free' Google Shopping and replacing it with a Pay Per Click model. MerchantAdvantage has been gathering information since this announcement on May 31, 2012 and we will have advice / strategies for our customers in the coming weeks. Please note that MerchantAdvantage is testing strategies this week and we will share the results with our customers next week once we have definitive answers!

To view Google's Blog Announcement - click here:

In the meantime, please understand the timeline below:

• May 31, 2012 - Possible shift in the click mix between Free and PPC (Commercial) as Google experiments
• June 30, 2012 - Anticipated drop in free traffic to product landing pages. Corresponding increase in PPC traffic
• October 1, 20212 - All product traffic comes from PPC offers