Channel: Bing Shopping program

With the Bing Shopping program, you can drive traffic to your sites for free - potentially displaying your online products to over 83 million unique searchers who are making decisions on Bing. We recommend you display your products on Bing Shopping and also run search ads on Bing.com as an important part of your online mix.

The Bing Shopping Experience: In addition to current Bing Shopping features like consumer reviews, ratings, and Visual Search, we're continually improving the Bing Shopping experience to help shoppers discover products, and compare offers. Future planned enhancements include a more streamlined Bing Shopping experience, improved shopping scenarios for social, mobile, local, and deeper integration with Bing.com. Display your product catalog where people use Bing tools to compare products, opinions, and prices as they decide what to buy.

Merchants Should Work with the Bing Shopping program Because:

• Over 83 million people use Bing regularly
• 31% more likely to buy online than the average Internet user
• Participation in the Bing Shopping program costs nothing for merchants
• Online shoppers use "Bing tools" to compare products, opinions, and prices when they buy products
• Merchants benefit from the fact that Bing Search for products is tied into the Bing Shopping program

• If you are new to Bing, the Bing Shopping program, or Microsoft adCenter, MerchantAdvantage can get you up and running quickly with Channel Management in submitting and optimizing product catalog data feed feeds and/or Bing Adwords with Keyword Control, as MerchantAdvantage is integrated into the Bing Shopping program, Bing Search, and their new Microsoft adCenter one-stop advertising portal.