Michael Lambert
CEO & Co-founder

Michael Lambert Cofounded MerchantAdvantage and created the concept for the Channel Management product line in 2005. As the CEO of MerchantAdvantage, Michael oversees all facets of the company from product development to marketing and sales. Since its inception MerchantAdvantage has become a leader in product feed tools and analytical reporting, and is now preparing to introduce additional marketing tools to the online retailers. The product lines now interface to a vast majority of available channels in the US and Europe as well as most storefront software providers. Additionally, the provided merchants back office now provides a wealth of resources including online video training and channel insight.

Previous to creating MerchantAdvantage, Michael was the CEO of the ComputerCenter, a custom software development and hosting firm in Ft Lauderdale Florida. The development team provided programming and in some cases other services to Carnival Corporation, Microsoft Real Estate and Finance, Citizens Bank, Metro Dade Police department, and the U.S. Secret Service. After a series of mergers and acquisitions, Michael negotiated the sale of the company to a similar, but larger firm.

Michael attended Florida State University, University of Miami and various technology institutes, and has taught technology classes in local colleges as well as abroad.

Michael has spoken at various venues including twice at eBay live, the Minority & Women owned Business Empowerment Conference, and twice at Rocketplace to name a few.

Before entering into the computer industry, Michael was a professional musician working with such talent as Tony Bennett, Melissa Manchester, the Spinners, el Puma and many others. Michael is also a private pilot, a husband and father of two children.

Michael releases reports and comments on various sites and blogs including www.eTaildTail.com.

Chip Arndt
EVP Business Development & Co-founder

Chip Arndt is Cofounder of MerchantAdvantage and an experienced entrepreneur with a successful track record in bringing ideas to market. At MerchantAdvantage, Chip is instrumental in developing short and long-term strategy and responsible for business partnerships and development. Since MerchantAdvantage's inception in 2005, Chip has developed over 100 strategic partners including Amazon, eBay!, Google, Microsoft, and Yahoo! and leading ecommerce and mcommerce technology companies positioning MerchantAdvantage as an industry leader in Web-based, marketing tools, and data feed management.

A Wall Street veteran, Chip worked at Morgan Stanley Investment Bank raising over $10 billion in structured and public finance transactions in Australia, China, England, France, Hong Kong, India, Indonesia, the Philippines, South America, Thailand and the United Sates for a myriad of public, private, and government owned companies. After Wall Street, Chip embarked on an entrepreneurial career and started Arndt Strategies, LTD, a venture resource, advisory company. Through Arndt Strategies, Chip helped start five companies in Boston, Los Angeles, Miami, Palm Springs, and Santa Barbara. These companies include: www.AlmostGolf.com, a Los Angeles-based sports company where he was a founding member and investor; www.Flimp.net, a Boston-based rich media, e-mail company where he sits on the Board of Directors; www.HatchPartners.org, a Palm Springs-based "Green Business Incubator" where he is Cofounder and sits on the Board of Directors; and www.MachineTalker.com, a Santa Barbara-based technology company where he was an initial investment advisor. Chip is also a Strategic Advisor to www.WIPSpace.com, a London and South African- based online content management production company, and www.IIG.com, a global private banking and insurances company with offices in Madrid, New York and Miami.

Chip is a former golf professional and earned a BA in Political History from Yale University, cum laude with Honors in The Major, and an MBA from Harvard University.

Chip is most often known for co-winning CBS Television's "The Amazing Race", with his then husband, and is an active voice in not-for-profits to advance civil and human rights for Gay, Lesbian, Bisexual, and Transgender people. In this capacity, Chip is a Board Director and Cofounder of www.GayAmericanHeroes.com, an organization honoring and remembering LGBT people who have been murdered because of their sexual orientation and/or gender identity, and is a Director on Miami Beach Mayor's LGBT Business Development Council.

Chip's commentary on ecommerce and mcommerce can be found at www.eTaildTail.com. A blog he started in 2007. More information on Chip can be found at http://en.wikipedia.org/wiki/Chip_Arndt.

Tamara Walters
VP Operations & Sales

Tamara Walters joined MerchantAdvantage in 2006 prior to the Company's national launch. She is responsible for managing the Company's day to day activities as well as operations management.

Tamara has over twenty years of management experience in industries ranging from entertainment to healthcare, all with companies whose core competencies centered around leading edge technology. So landing at MerchantAdvantage seemed to be a very natural progression.

A native of Huntington, WV, Tamara attended Marshall University where she initially studied business law before moving on to the marketing program.

Tamara has enjoyed being a part of several highly successful entrepreneurial endeavors throughout her career. Some of the highlights include posts as executive producer of nationally syndicated radio programs at New Century Broadcasting; head of advertising and sales for THE BOX Worldwide, an interactive international music video programming service subsequently acquired by Viacom; VP of marketing for MyCity.com, a content aggregator for over 50,000 local city guides; and VP operations for HealthAccess Panama, a turnkey health solutions company for Central and South America.