MerchantAdvantage

MerchantAdvantage exists to address ecommerce marketing issues experienced by small to mid-sized online merchants, and to provide long-term, cost effective solutions. This has been our goal since the company’s inception in 2005 and remains our goal well into the future.

We’re here because you’re online!

Over the past 10 years the online world of ecommerce has grown considerably, and in every conceivable way. As ecommerce and mcommerce (mobile commerce) continues to grow, with billions of dollars of transactions each year, it also has become more difficult for online retailers to navigate the management and technological difficulties inherent to a maturing industry. MerchantAdvantage is committed to helping online retailers manage their business in this ever changing environment focusing on marketing channel management software tools that allow the merchant to take control of their online retail channels, marketing strategies, and IT solutions.

MerchantAdvantage provides the small to mid-sized online merchant the business tools to manage their marketing campaigns, product catalog feeds, and customer feedback at a price they can afford. MerchantAdvantage’s advantage is that we provide merchants the functionality of expensive third party solutions at a fraction of the cost. This allows our clients to take full advantage of the online marketplace.

We also design our business systems and software to work easily with other applications so the online retailer never has to worry about missing out on next generation product developments. We call it being vendor agnostic. This approach ensures that our clients always work affordably with companies and applications that best suit their needs. We never lock merchants into long term contracts and provide the most up to date industry information through our research department, webinars, and newsletters to help small to mid-sized online retailers gain the advantage they need to grow their business.

We champion the small to mid-sized businesses ensuring they understand that sophisticated business solutions are available and affordable.

Product Information and Services:
MerchantAdvantage introduced Channel Management with Chanalyticssm in 2005 and Channel Management with Chanalyticssm Lite in 2007 in to support any online storefront technology. To find out more about these tool based marketing products and services, please review our Products section.

Our Team
The programming and technical team at MerchantAdvantage has worked together for over 10 years in online development. The team has received numerous awards and has produced thousands of applications. Previous to creating MerchantAdvantage, our team created software solutions for Microsoft, Carnival Corporation, Miami Dade Police Department, and many others. This same team now works together at MerchantAdvantage on commercial software solutions for ecommerce and the online retail industry.

Our team also has expertise working in the following environments:

• e-Commerce and Online Retail
• Consumer and User interfaces
• Media based applications
• Connectivity across disparate systems
• Web Services Provisioning
• Multiple role based secure access to data
• Designing, architecting building and managing online applications
• Automation of Business Processes