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	Channel Management: The Indispensable Tool for Online Retailers

	Return on Investment Before Channel Management: Campaign A
	*This screen is not part of the actual software, it's only to show the results of a non-optimized data feed.
	The key to a successful comparison engine campaign lies in using a well-structured and optimized data feed. To understand the marketing potential of an optimized data feed, we will look at how our test site used a data feed to launch a profitable campaign on one of the major comparison engines. On their first run, this company did what most merchants do: they included their entire product range in the data feed. The results for Campaign A are listed above*:
	Return on Investment After Channel Management: Campaign B
	**This screen is not part of the actual software, it's only to show the results of an optimized data feed.
	On analyzing the results of Campaign A, this company realized that while products 3, 8, and 9 received a large number of clicks, very few of these converted into orders. As a result, products 3, 8 and 9 exhibited negative ROI. Having caught this trend early in Campaign A, they decided to remove these products from the data feed. By optimizing the products in the data feed, their test site would be able to boost ROI to a substantial 286.58%. Removing the low-converting SKUs resulted in an increase in net profit of $631 and a decrease in click costs of $765.50. Not only did the profits multiply, but the total campaign expense was just one-third of what it was in Campaign A**. Click Here Schedule FREE Live Demo with a Product Specialist! or to lean more about Channel Management Click Here!


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