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- Unlimited SKU’s
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Take Control of Your Product Data, Online Marketing Channels and Partner Relationships
Channel Management with Chanalytics(sm) is the most powerful and cost-effective tool in the marketplace that enables ecommerce merchants, agencies, and companies seeking data centric solutions to customize, optimize, submit, adjust, monitor, and analyze data feeds to third-party partners and any online marketing channel. Examples include:
- 200+ Consumer Shopping Engines such as Google Product Search, PriceGrabber, Pronto, and Shopzilla
- Marketplaces such as Amazon.com, Go Daddy Marketplace, and Shop.com
- Affiliate networks such as Commission Junction, LinkShare, and Share-A-Sale
- Mobile commerce Platforms such as Barcle, mPoria and mShopper, and
- Strategic Partners which require a customized data feed
With Channel Management with Chanalytics(sm) online merchants are able to make immediate changes to their product feeds based on intelligent analytics, empowering them to increase their return on ad spend.
Chanalytics(sm): The Analytic Tool
Chanalytics(sm) is offered FREE as an integrated feature in Channel Management. Chanalytics(sm) helps online merchants:
- Monitor the return on ad spend of marketing campaigns on CSEs, and
- Gives merchants statistical feedback on how products are performing.
Empowered with this information, the merchant can, for the first time on their own, see how their feeds are performing and react to it - in real time. Merchants review reports that guide them to manage their channel product feeds more efficiently.
By sending only their best performing products to a given channel, merchants identify non-performing products more quickly. The result is higher return on investment, immediate control of channel feeds, and real time feedback on the most cost effective pay-per-click online marketing channels. Lean More About Chanalytics(sm)
Value-Add to Clients:
Choice:
- Solve data compatibility, configuration, mapping, optimization, and taxonomy issues in a seamless mode of communication when pushing and pulling data from a merchant storefront to a third party
- Empower clients to implement immediate changes to their product feeds based on intelligent analytics, enabling them to increase their return on ad spend in marketing channels and work more efficiently with strategic partners.
- Optimize/send/manage product catalog feeds to 200+ shopping destination sites and marketing channels - expand reach across the Web
- Find and test the best performing shopping destination and marketing channels that work for you - don't limit yourself
- Supports marketplaces such as Amazon, eBay, Shop.com, Underbid, and others
Simplicity:
- Automated, daily notification of any data feed channel issues
- Access any channel, any time, with a few clicks and test which channel performs best
- 30 preconfigured shopping destination and marketing channels and access to 200+ others
- Configure any new channel to your specific needs in 48 hours, with our help
- Supports multiple storefronts and unlimited SKUs
- Free set up = $400 value * Free live support & online ticket support
Increase Return on Ad Spend ("ROAS") and Return on Investment ("ROI"):
- Assess performance through “Chanalytics” and remove poor performing products across all channels
- Submit top selling/high profit products to the channels where they perform best
- SKU level bidding at all supported channels including: NexTag, Pronto, Shop.com, Shopping.com, Shopzilla, Smarter, and Yahoo! Shopping
Price:
- Free activation
- Free set up = $400 value
- Free online ticket technical support
- Free access to resources below
Resources:
- 24/7 online ticket support
- Back office Channel Wizard to manage account, feeds, and access exclusive promotions and marketing channel representatives
- Monthly Newsletter
- Daily eTaildTail blog of industry information, advice and help from industry experts
How Channel Management Professional Works For You:
- Friendly staff walks you through easy installation including "Chanalytics"
- Load product information from any number of storefronts into Channel Management
- Configure and optimize product catalog information for each of your marketing channels
- Hit the "Run Now" button, or schedule the feed to completely automate the process to 5, 10, or 100 shopping destination sites and marketing channels
Three Easy Steps to Get Started Using Channel Management with Chanalytics(sm)
Import Products:
Client imports product information from their storefront software, an existing feed file, or even a simple spreadsheet, into the Channel Management application. Although many storefront software platforms are preconfigured, this step sometimes requires a one time, simple mapping process. The import step is then automated.
Optimize Catalog Data:
Clients use their product knowledge to create business rules which will automatically optimize their products, content, and the channels to which they feed, helping to create the most efficient marketing possible.
Feed the Product Catalog:
The Channel Management application will automatically convert the file formats and present the final file to each channel while incorporating the optimization for each particular channel. The feeds are then scheduled, and altered only when a client wishes to increase marketing efficiencies within that channel.
Channel Management with Chanalytics(sm) Features
Import Product Data
Preconfigured for:
- Generic CSV Import
- Generic TXT Import
- ProStores Web Stores Business Import
- ProStores Web Stores Advanced Import
- ProStores Web Stores Enterprise Import
- eBay Stores Import
- Yahoo! Stores Catalog XML Import
- Yahoo! Stores Obj Info XML Import
- Auto schedule import
Convert Data Feed:
- Change Product Selection
- Convert to all required formats / protocols
- Remap field attributes
- Auto create content
- Auto schedule
- Preconfigured to 30 CSEs -- including Marketplaces
- Feed data to 200+ marketing and shopping destination channels at no extra cost
- Add new Marketing Channels for No additional cost
Assess Performance (Chanalytics(sm))
- Full featured reports within and across all marketing channels:
- Microsoft Excel & Crystal Reports
- Tables, pie charts, and graphs
- Click to purchase ratio
- Click to cost ratio
- Click level origination
- Click level destination
- Highest to lowest performing products and categories:
- Within each channel
- Across all channels
- Ad hoc cross channel reporting
Channel Management Simple Solution
Online retailers have the need to manage and feed thousands of products to multiple online marketing channels. Channel Management with Chanalyticssm Simple Solution gives online retailers the power to manage their product feeds with better performance and optimal support. This solution is recommended for small online retailers that are new to this space and would like to test their performance. The diagram below outlines the advantages of this Simple Solution.
Advantages
- Clients leverage shared Infrastructure
- No up-front cost for client
- Up & running immediately
Disadvantages
- Systems are shared by 1000+ storefronts
Channel Management Single Isolated Solution
Large, online retailers have the need to manage and feed thousands of products to multiple, online, marketing channels. Channel Management with Chanalyticssm Single Isolated Solution gives large online retailers the power to manage their product feeds with better performance, optimal support and reliability. The diagram below outlines the advantages of this Dedicated Solution.
Advantages
- Minimal up-front cost
- Client assigned dedicated server running application and data base to reduce shared environment shortcomings
- Client leverages shared Chanalyticssm and authentication servers (to reduce cost)
- Dedicated server solution results in better performance and reliability
- Full control over feed placement in queue
- Dedicated account representative
Disadvantages
- Leveraging Chanalytics servers shared with 1,000+ storefronts
- Running Application and Data Base servers on one machine is not considered "best practices"
- Increased workload stresses server exponentially
- Extended downtime in event of server failure
Channel Management Multiple Dedicated Solution
Large, online retailers have the need to manage and feed thousands of products to multiple, online, marketing channels. Channel Management with Chanalyticssm Multiple Dedicated Server Solution gives large online retailers the power to manage their product feeds with better performance, optimal support and reliability. The diagram below outlines the advantages of this Dedicated Solution.
Advantages
- Client assigned two dedicated servers running application and data base to reduce shared environment shortcomings
- Client leverages shared Chanalyticssm and authentication servers (to reduce cost)
- Dedicated server solution results in better performance and reliability
- Full control over feed placement in queue
- Reduced downtime in event of server failure
- Dedicated account representative
- Scalable solution
- Isolated services per machine, which adheres to "best practices"
Disadvantages
- Leveraging Chanalytics(sm) servers shared with 1,000+ storefronts
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