About MerchantAdvantage

MerchantAdvantage exists to address ecommerce marketing issues experienced by mid-sized to large online merchants and marketing/advertising agencies, providing long-term scalable cost effective solutions. This has been our goal since the company’s inception in 2005 and remains our goal well into the future.

We’re here because you’re online!

Over the past 10 years the online world of ecommerce has grown considerably, and in every conceivable way. As ecommerce and mcommerce (mobile commerce) continue to grow, with billions of dollars of transactions each year, it also has become more difficult for online retailers to navigate the management and technological difficulties inherent to a maturing industry. MerchantAdvantage is committed to helping online retailers manage their business in this ever changing environment focusing on marketing channel management software tools that allow the merchant to take control of their online retail channels, marketing strategies, and IT solutions.

MerchantAdvantage provides the large online merchants and marketing/advertising agencies the business tools to manage their marketing campaigns, product catalog feeds, and customer feedback at a price they can afford. MerchantAdvantage provides merchants the functionality of expensive third party solutions at a fraction of the cost. This allows our clients to take full advantage of the online marketplace.

We also design our business systems and software to work easily with other applications so the online retailer never has to worry about missing out on next generation product developments. We call it being vendor agnostic. This approach ensures that our clients always work affordably with companies and applications that best suit their needs. We never lock merchants into long term contracts and provide the most up to date industry information through our research department, webinars, and newsletters to help large online merchants and marketing/advertising agencies gain the advantage they need to grow their business.

We champion the mid-sized to large businesses ensuring they understand that sophisticated business solutions are available and affordable.

Product Information and Services

MerchantAdvantage introduced Channel Management with Chanalytics(sm) in 2005 to support any online storefront technology. To find out more about these tool based marketing products and services, please review our Products section.

Our Team

The programming and technical team at MerchantAdvantage has worked together for over 10 years in online development. The team has received numerous awards and has produced thousands of applications. The MerchantAdvantage Team has extensive experience creating best of breed software and technology solutions on behalf of these leading firms and their clients: Microsoft, Accenture, VeriSign, and ISS (now IBM Global Services). This same team now works together at MerchantAdvantage on commercial software solutions for ecommerce and the online retail industry. Click Here to view our executive team.